Hewitt on Romney: too much info

I just read a post over at Hugh Hewitt's shop (here) about Mitt Romney's TV ad campaigning starting today (?) in "key" primary states. Sorry but I think this is too soon. Name ID is not Romney's problem among people who aren't going to be royally annoyed by 2008 presidential ads being aired in early 2007, at least that's the way I see it.

In that context, I clicked on Hewitt's link to his book about Romney, A Mormon in the White House: 10 Things Every American Should Know about Mitt Romney, which, ironically, at the time I saw it, was being mistakenly listed as, A Mormon in the White House?: 110 Things Every American Should Know about Mitt Romney (here).

"110" points about Romney would be--like this ad campaign, too much, too soon.