Friday, August 29, 2008

McCain's Maverick Pick

I was discussing with BCM and Toni last evening that I was really wondering if McCain could make a "surprising" (but not shocking) choice for his running mate--a serendipitous choice, shall we say.

I think he did. All the data supports the conclusion that a choice of VP rarely makes a direct impact on the final polling results, but it is one tool in a candidate's belt to energize your volunteers and to frame the "story" of the candidacy. I think that Palin, known for her own brand of maverick-ness, and having demonstrated executive talent, is a great pick. Way to go, John.

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