Bad actors on several levels

Frankly, after watching a couple youtube clips of the infamous Heenes, there is certainly one element of their story that is rather incredible: the parents, Richard and Mayumi, have received acting instruction. From a CNN story ("Authorities: 'Balloon boy' incident was a hoax" - CNN.com):

The parents, Richard and Mayumi Heene, met in a Hollywood acting school . . .

If they're guilty of this costly hoax, they are guilty of bad acting on various levels.