I was watching the World Series this evening and was dumbfounded when I saw Chevy's first (as far as I could tell) ad introducing the 2007 Chevy Silverado--it was completely en espanol and featured hispanic heroes dating back to 1923(?). Subsequent re-airing of the ads during the WS broadcast were in English, even though the theme was still historic hispanic heroes and the voiceover is in a latino accent.
Sorry, but I believe such a narrow appeal will offend more Americans than it will attract. It is discomfiting to feel like the odd man out--language-wise, during a World Series commercial.
Hello world!
7 years ago
3 comments:
Nativist
I appreciate your responsiveness, now, Sean, "call me brilliant."
You're a brilliant nativist.
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