
Till now I haven't had much to say about Ford, Jr.'s church ad (view it here); in fact a friend (after church) recently commented on how offensive he thought it was and I just changed the subject. For the record, I think it is an effective ad (whether or not it is "fair" or "accurate"), and I think that issues of morality and character are certainly relevant in an election. But . . .
The ad (and Ford, Jr.'s standard stump speech) states that Ford, Jr. was forced to go to church as a kid, and I believe the viewer/listener is expected to draw two conclusions from that assertion: first, Ford, Jr. learned good ol' traditional values from his family; and second, Ford, Jr.'s attendance at church made an impact on him.
Well, anyone who knows anything about Ford, Jr.'s family can conclude that the fact that someone goes to church, or even forces their child to go to church, doesn't necessarily mean squat. And that's the irony of Ford, Jr. taking this step. Of course, Ford, Jr. as "church lady" isn't the way this whole story has been covered, but Ford, Jr. is certainly trying to contrast his own piety with Corker's, and I think he has invited attention to his family, his "values," and issues of morality. I believe that his campaign craves the perception that he is someone fully conversant in the language of morality and wholly comfortable in a church; however, I think the literal "holier than thou" posturing of that ad is probably over the line. I also suspect that Ford, Jr. and Democrats generally would cry "foul" if considerations of morality went any further than "misleading" or "lying" in political ads.


